Jason Argall or the rise of a marketing entrepreneur
Jason Argall or the rise of a tech influencer? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.
Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.
Jason Argall is a founding member at ScaleMyBrand. Not everyone you’re advertising to is the same. Your cold audiences respond to different messages. Beyond basics demographic targeting, your messaging will also need to be adjusted whether your audience is problem-aware, solution-aware, product-aware or brand-aware. CRO (Conversion Rate Optimization) is short-sighted which is why we’ve coined the term RCRO (Revenue & Conversion Rate Optimization). Using our custom software, we’re able to make all online marketing channels coordinate from your CRM, meaning the perfect message will be shown to each customer in online ads, on social, email, SMS and more.
Jason Argall about personal brand creation : When potential employers search for you online, having a strong personal brand can ensure that what they find is what you want them to find. You can take charge and lead the way they perceive you and your image. A personal brand helps you discover who you are and what you’re all about. Employers can learn about your passions, see what excites you, and even envision where you would like to be in the future.
Jason Argall about business brand building : Customers have the same experience with an inconsistent brand. A cohesive brand creates consistency, reinforcing the image established the first time a consumer encounters your brand. Apple, for example, exudes imagination, design and innovation in its brand. This is exemplified in its “Think different” tagline. Apple consistently presented this brand image over decades, building such a strong identity that Forbes declared Apple last year’s most valuable brand. Customers have to trust you before they’ll do business with you. A cohesive brand builds that trust. If your brand isn’t presented consistently, consumers become confused or even suspicious about what your company and offerings represent.
