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Searching for a digital marketing company in India offering smart search engine optimization (seo) ? We have awesome news for you! We will discuss about the latest marketing methods in 2020 and also introduce you to one of the leading digital marketing agencies in India.
If you’ve ever created a buyer persona, you’re already familiar with personalization. 90% of the U.S. population found personalized marketing content very or somewhat appealing in 2017, with only 4% saying it was not very or not at all appealing. According to Forbes, 44% of consumers say they are likely to buy from a company again after a personalized shopping experience. The key differentiator between programmatic and traditional advertising is that programmatic can occur in real time. This puts more power in the hands of the advertiser. Potentially, even small advertisers can leverage programmatic advertising for maximum ROI. But it’s precisely how they use this power that determines whether advertisers are successful. Programmatic advertising relies on a combination of automation, big data, and technical expertise. You still need human capital to do it, which not every business has. In its current form, it’s a better option for brands with mass-market appeal than those with niche appeal. Nonetheless, with programmatic ads taking over digital display advertising, it’s a trend to keep tabs on.
We are your local SEO Company with our head office in Mumbai that specialises in helping small, medium and large businesses leverage the power of the Internet with digital marketing solutions that actually work. Our in-house developed techniques that have come from the result of hard work, providing SEO services for over a decade make us the number one choice in Mumbai, India. Our clients are located all across India with requirements from local Mumbai SEO to national India Based SEO campaigns. We have a proven track record and success in all areas of online marketing. We work in some of the most competitive, complicated areas of SEO, delivering excellent results and with long-term proven success. We have SEO clients that have been with us since the start of our company, which in an industry of mistrust and underachievement makes Go Lead Digital stand out as one of the best and most trusted Search Agencies in India. Find more details at Top Digital Marketing Companies In India.
If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. Consider these personalization stats: 63% of consumers are highly annoyed with generic advertising blasts, 80% say they are more likely to do business with a company if it offers personalized experiences, 90% claim they find personalization appealing. Kevin George from EmailMonks asserts that “personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.” When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles. Here are a few other companies that are successfully using personalization today: EasyJet launched a data-driven email campaign that uses customers’ travel history with the airline to build personalized stories, which then suggest where they might like to travel next. About 12.5 million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails.
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